I'm Vijayshree Kalani, a revenue leader with 20+ years across EdTech, SaaS, financial services and hospitality. Grow with VJ builds the marketing and sales engine that turns attention into revenue.
As seen on a Meta billboard20+ years of experience. Multiple industries. One consistent focus: turning business potential into measurable growth.
I have spent more than 20 years on one business question: how do you turn a good product or service into a growing business? My experience covers the whole commercial journey: finding market opportunities, building positioning, generating demand, acquiring customers, enabling sales teams, improving conversion and creating repeatable revenue systems.
I have worked across EdTech, SaaS, ERP, banking and hospitality, bringing together marketing strategy, performance marketing, sales execution, customer acquisition and revenue management. I have built teams, developed go-to-market strategies and scaled businesses through demanding growth phases, with limited budgets and ambitious revenue targets.
My approach combines the strategic thinking of a business leader, the execution mindset of a marketer and the accountability of a revenue owner. Marketing must understand sales. Sales must understand customers. Both must work towards one commercial outcome.
Yes, I have been featured on a billboard at CyberHub and invited to the Meta Business Summit. But those are milestones in a much longer story. The real achievement is the work that got me there.
A few moments from the stage, the summit and the street.
Not ready for a fractional leader? Hire me for the marketing alone. Meta Ads and growth marketing run by someone who has taught Meta's own audience how to do it.
Facebook and Instagram campaigns built for qualified enquiries, not vanity clicks. Audience, offer, creative, budget and weekly optimisation.
Landing pages, lead forms and follow-up flows, so the enquiries you pay for actually convert.
Hooks, scripts and ad angles that fit your audience and your offer.
Cost per lead, cost per customer and return on spend, in plain numbers every month.
A one-off audit of your current ads, tracking and funnel, with a prioritised fix list.
Hands-on workshops that teach your team how to run lead generation on Meta.
Senior marketing and sales leadership, without a full-time hire.
Positioning, brand, channel strategy and a marketing plan tied to revenue targets.
One owner for growth across marketing, sales and customer retention, with clear metrics.
Lead generation, outreach, follow-up systems and a pipeline your team can run.
A focused review of what is working, what is wasting budget and where to act first.
Where I am working with businesses today.
Leading growth strategy across marketing and sales.
Running marketing leadership for a local services business.
Advising on marketing and customer growth.
Meta Business Summit, Yashobhoomi, Delhi · 27 August 2026
I was invited after Meta recognised my work and brand. I shared the stage with Meta executives and founders, met a community of India's Top 40 Small Business Founders, and ran two masterclasses on lead generation and on using Meta more effectively.
For small businesses, advertising can look deceptively simple: launch a campaign, spend a budget, wait for leads. But a lead is only one part of the equation. The questions my masterclasses tackled were:
I was not there simply to learn how to use Meta. I was there to help businesses use it better.
A visible milestone. Years of work behind it.
From the outside, a billboard looks like instant recognition. Behind mine are more than two decades of experience, the pressure of revenue targets, the responsibility of building teams, the challenge of scaling businesses and the repeated work of learning, testing and improving.
The Meta Business Summit and the CyberHub billboard were two kinds of recognition: the chance to teach and the chance to be featured. Both mattered. What mattered most was knowing the journey behind them was real.
I did not arrive at that billboard overnight. I arrived there through years of doing the work.
Strategy that understands execution. I work in the space between marketing activity and business results, where leads become customers and acquisition becomes sustainable growth.
Defining the audience, sharpening the value proposition and creating a clear route to market.
Acquisition strategies across paid media, digital channels and campaign-led growth.
Connecting marketing activity to lead quality, sales process, conversion and revenue.
How to enter markets, reach customers and build repeatable acquisition systems.
Using acquisition costs, conversion performance and targets to improve commercial decisions.
Aligning marketing and sales around measurable objectives and execution discipline.
Making strategic choices when budgets, teams and time are tight.
My leadership philosophy.
My approach is direct, commercially grounded and focused on what can be executed. I value ideas, but I value implementation.
Building, experimenting and learning first-hand.
Alongside leadership roles, I have explored entrepreneurship, service businesses and digital growth models. Building businesses first-hand teaches what a strategy deck does not: the cost of acquiring a customer, the difficulty of converting a lead, the pressure of cash flow and the need to earn trust.
I understand the corporate leadership room, but I also understand the founder's desk.
Two decades of building and scaling commercial engines.
Owned revenue across acquisition, retention, renewals, collections and partnerships. Delivered 100% YoY acquisition growth, cut customer acquisition cost by 60%+, introduced AI-driven automation to speed up conversion, and led expansion into Afghanistan and the GCC.
Founding team member. Built the acquisition and marketing engine from zero and positioned Cyboard as a category leader in India's online schooling market.
Built marketing capability from zero, designed go-to-market for major platform launches, and aligned marketing execution to revenue goals.
Built a premium experiential learning business from concept to market.
Led operational performance and large cross-functional teams.
Vice President, Customer Relations at American Express. Operations leadership at Bank of America across collections and fraud recovery for US and Canada portfolios.
Strategy plus the platforms to run it.
Simple, fast and measurable.
I work with ambitious businesses that want to build stronger marketing, improve revenue performance and create sustainable growth: scaling, entering a new market, aligning sales and marketing, or building a more disciplined go-to-market strategy. I welcome conversations that start with a real business problem.
Email me WhatsApp +91 78388 86233 LinkedIn
Based in Gurugram, Haryana. Working with businesses across India and the GCC.